Whether you have experience in traditional PR, or work at a startup and want to get the word out about your product/service, this course will teach you how to express your unique value-add creatively through organic marketing and reaching out to the right media outlets the growth hacking way using cost-effective tools and techniques.
WHAT WILL BE COVERED?
This course is all about creating a content marketing strategy and effectively reaching out to the public, potential customers/partners and journalists.
This course will clearly show founders of SMEs and startups and others interested in Marketing how to tell their story to the people they want to reach by utilizing:
1) Owned Media (i.e. how to create an effective blogging strategy for your company)
2) Earned Media (key advice, from someone with international media experience, regarding how to create good relationships with journalists that create opportunities to be featured in media outlets)
3) Digital tools that help create successful results for both of the above areas and simplify your work.
WHEN WILL THIS COURSE TAKE PLACE?
This workshop will take place on Saturday April 8th, 2017 from 10:00 am – 4:00 pm. Free lunch will be served.
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