Since investing in Melltoo, we’ve continually been proud with their progress and growth, none more so than when they announced they were hosting the event “Instagram Entrepreneurship – The Key to Succeeding in Style”. This event will bring together female entrepreneurs who use Instagram as their primary sales and marketing platform and explore best methods and practices. It will be an exciting event and we hope as many of you can make it as possible.

Three local female entrepreneurs will be speaking at the event: Fatma Mohammed Obaid AlMulla; Ayesha Siddiqua; and Latifa Al Shamsi.

Fatma (@FMMbyFatmaAlMulla) has an extraordinary 101,000 followers on Instagram where recently created her own khaleeji pop-culture brand named “FMM” (the 3 initials of her name, Fatma Mohammed AlMulla). She observes social and cultural problems, stereotypes and misconceptions and addresses them via detailed illustrations and tongue and cheek Arabic captions and her business has grown across the Gulf. A Visual Communication graduate from the American University of Sharjah, Fatma has fast become one of the most promising designers in the region.

Ayesha (@ayeshasiddequa) originally hails from India but has spent most of her life in Dubai. Ayesha spent 12 years in the corporate world before starting her own label Ayesha Siddequa, a collection of a collections of Abaya’s and Women’s ready-to-wear for her customers who are chic and glamorous with an edge. Ayesha is also the Creative Director of Future Fashion, an online marketplace that brings together sustainable fashion brands from around the world.

Latifa (@bylatifalshamsi) started blogging five years ago, quickly building up a large following. Three years later she launched the clothing line Queen L with her sisters and, this month, she is launching her own line of fashion ready-to-wear and accessories.

Make sure you check out the event page and email [email protected] to get an invite. The event is at 6:00pm on 20th May at the in5 Innovation Center. If you can’t attend, then make sure you check out both the Melltoo and WOMENA Instagram pages!